Tag: Designers

Designers sell a stake to big companies

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Couturier Ritu Kumar and her CEO son, Amrish, have been working at breakneck speed to set up new brands under her label. In the last three months, her company announced the launch of two: Aarke, a “belowpremium” brand targeting the masses, and Label Basics that caters to post-Covid loungewear demand. Kumar’s original couture business has…